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Will You Be Part of the Coffee House Recovery? Since the beginning of the global recession over 2,500 independent coffee retailing establishments coast to coast of every size and style have sadly closed their doors. Having spent considerable time and resources providing free interventions for dozens of fledging business owners and saving many from what would have been certain failure I have come to the conclusion that the cliché
“what doesn’t kill us only makes us stronger” holds true to form.
Unfortunately to understand the magnitude of the recession we also had to spend time interviewing shop owners who had to close their coffee house, café or espresso bar since the beginning of the recession. It became painfully apparent in very short order that most of those businesses had been on the decline for many months or years before 2008 and the onset of the recession. Surprisingly shop owners who had to close their doors did not contribute their closing to Starbucks, Dunkin or the onslaught from McDonald’s. Instead, they attributed their closing to the economy, poor marketing and branding. Interestingly, not a single owner attributed their closing to poor service or inferior products.
After speaking to dozens of recently closed shop owner we imdid a pulse check on our clients from whom we provided “Start Up Consulting”. I am pleased to report that all 109 retail operations for which we have provided start-up consultation since 2005 have remained open for business! There were several companies we provided complimentary “tune-up” services for the ensure they were ready for growth as the recession winds down and recovery prepares it’s wings for growth. Conversely any of our clients have opened multiple units, added in-store roasting and several have begun franchising and licensing their concepts. As the economy slowly moves forward; the coffee industry nationwide has huge opportunities for the post recession coffeehouse owners and entrepreneurs who have cut their teeth in our nations darkest hours of economic gloom and doom as reported 24/07 on network and cable news channels. Truly we are entering an era of one persons failure is another persons opportunity and Coffee Prophets remain the preeminent coffee business consulting company to ensure you maximize you ability to succeed and are poised to thrive in the new post recession economy. The question now rests with everyone considering opening a specialty coffee retail operation. Will you sit the recovery out or will you position yourself to benefit the post recession boom that historically occurred after every economic bust? |
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